A large percentage of small businesses are tapping the Internet to generate sales. The Internet has leveled down the marketplace where both small and large enterprises enjoy the same commercial platform. I have witnessed plenty of entrepreneurs who started small but made it big because they went online and did the right thing about boosting their bottom line.
I would say bring forward a compelling call to action. This is not about putting the buy button all over your website, but leading your audience to where they should be to click the buy button and actually make a purchase. Have good sales pitch informing your audience about the benefits they get from your product, and it becomes natural for them to end up buying it. It can be really tricky, but the key is not just to make an obvious call to action but a compelling one.
Encourage your customers to buy, and to buy some more. Often, the most compelling sales offer is free shipping for bulk or large orders. Online shoppers are continuously warned about hefty shipping costs and delivery charges, so they have become quite conscious about these extras. If you provide them with free shipping and delivery, they would be delighted to buy more from you. Many online shoppers are more than willing to reach the minimum amount if only to get free delivery.
Another way to encourage bulk orders is promoting impulse buys. You can do this by suggesting related products or associating supplementary products like Amazon does. Amazon enjoys enormous online sales for recommending products that other buyers have bought together with a certain item. In conjunction with free delivery, your customers would want to scour your website for items they can add to their cart to reach the minimum order for free shipping.
Creating a great sales copy is another way of improving online revenues. Present your products to customers in such a way that they can almost see or touch them in person. Well, you don’t need to be so elaborate about your description, simply state interesting facts, particularly distinguishable product features. Consider placing videos too so that your customers can have a better view of your products, thus enhancing their prepurchase experience.
Also, go for real and believable testimonials. I’ve seen so many customer reviews that sound too cliche, have you? Well, you have probably read those anonymous one liner testimonials, and I am telling you to just get rid of them now if you have them in your website. These are crappy testimonials that use up precious space but do not build trust. They can hurt your online sales big time. If you want customers to actually believe you, create a social network fan page where real members can post comments about you and your products.
To further build trust and to establish your authority and influence online, check and revise your About Us section. This is one of the most visited pages of a website, the page where you inform customers who you are. Smart customers would want to know more about a company or business before striking a deal. Your about Us page may not drive sales directly, but you know better than to fool your customers. If you want to build a strong relationship with your customers based on mutual trust, be transparent.
The online commercial platform has truly helped small and medium scale businesses to compete with larger ones in a much leveled race track. Even if you are initially targeting customers at the local level, more and more people prefer to shop from home than drive or walk a few blocks to the neighborhood store. Thus, for your small businesses to thrive online, boost your sales by taking the steps suggested here.
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